We are a full service, international public relations, marketing and branding agency with offices in NYC and Los Angeles. Our clients include emerging and established beauty, fitness, health + wellness, fashion and lifestyle brands seeking to carve out space and create a singular presence in a crowded market. Our 360 strategy offers a multi-dimensional approach to brand awareness with the opportunity to craft bespoke packages for our clients' unique objectives. Our team of national broadcast and print and digital media experts have been on both sides of the business giving us a deep understanding of how to foster meaningful media relationships, craft compelling brand strategy and generate a continuous, steady drumbeat of press coverage.
We will undertake a thorough examination of your brand's current position in the market compared to your competitors and a review of your effectiveness. Determine the strength of your brand, its weaknesses or inconsistencies and opportunities for improvement and new developments.
We will revitalize your brand with carefully structured strategic direction, build an emotional connection to your customer and craft a unique and compelling story that stands out in today’s saturated marketplace.
We will create and maintain real relationships with editors, celebrities, bloggers, influencers and tastemakers using our extensive network of industry connections built up over years of experience in the field.
We will help you develop the skills to get your message across succinctly and with impact. When you are an effective spokesperson, the media will return to you again and again for expert commentary on your area of expertise.
We will secure and negotiate contracts, strategic partnerships and collaborations, and handle appearances on everything from panels and podcasts to trade shows and prime time TV.
We will help you organize your PR activities, set objectives and formulate a clear, defined plan that will help your business achieve optimum media exposure, communicate your brand story effectively, draw in your target audience, increase your profile and build brand awareness.
Brand Activation + Event Production
We will plan and execute grand openings, community activations, product launches and charity events and secure sponsorships, vendors, media coverage and celebrity attendance.
We will guide and manage your brand’s social media profile, develop a social media strategy, create a monthly calendar and reports, and run advertising campaigns and competitions to increase brand awareness.